You cannot mandate something which the audience is not interested in. As a part of the entertainment industry, I have learned that you show what your audience wants to see.
I think the minister should not interfere in the movie screenings. Meanwhile, some preferred that people be given the freedom to chose their movies. Rashee Johri, 23, Assistant Casting Director, said, “To each his own. Marathi movies should no doubt be given priority in Maharashtra,” she said. Speaking of pursuing Marathi cinema, Rutuja Gupte, 24, a banker, believes that Marathi movies were now at par with Hindi movies. This will encourage the youth to pursue Marathi cinema and take it to brand new level.” They were getting overshadowed by Hindi films taking up all the prime time slots. It would be great to have Marathi films get equal importance when it comes to screen-time. Let us look at South Indian films and expect the same strong audience connect from Marathi films,” she said.Īdvait Nemlekar, music director, in agreement with Latkar, said, “Marathi films have come a long way. I hope Marathi movies will succeed in offering a rich experience to its viewers.
On the other hand, Marathi movies have to attract and retain a sizeable viewership to make this move economically viable. “In fact, many non-Maharashtrians watch Marathi movies. Shubhangi Latkar, who acts for Marathi as well as Hindi daily shows and movies, said that the issue was not of prime time, but prime space which, according to her, today's Marathi cinema deserves. It is time for celebration,” he said while he added that whether or not this will help better the standard of films further depends solely on the quality of work. Anyway, the entire Marathi film industry is rejoicing today. “It is sad that it took such a long time for such a decision to come. “Shouldn't we all be happy about this?” asked Sanjay Narvekar, actor, as he also expressed disappointment over the delay in making such a decision. The Marathi film industry too largely applauded the decision.
Sonal Sonwane, software engineer at L&T Infotech, also supporting the move, said, “The Marathi film industry has given some really good movies in the recent times and those would have been more successful commercially had they been screened in multiplexes.” Multiplexes will now attract the masses,” said Tanvi Pednekar, an engineer by profession. Most people are not aware of Marathi films. “I feel that we are losing out on the Marathi culture.
Some however expressed strong support for the decision. Raise the standard of Marathi cinema,” said an Andheri-based retired Army officer. While a large number of Maharashtrian youth welcomed the move, some also called it unnecessary. As the BJP-Shiv Sena led Maharashtra government announced on Tuesday that all multiplex cinemas in Mumbai must screen a Marathi film during peak business hours every evening, there came a diverse outpouring of reactions from different sections of the society.